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Oshikatsu, fan culture and collectables becoming more mainstream

Jan 25, 2026

    1. Hi everyone! Just a quick explanation of oshikatsu for those who aren't familiar with the term; an "oshi" is your favourite, similar to "stan" or "bias". "Katsu" just means activity. So, it's doing things that show your support and love for your favourite character/idol/celebrity etc. There's a whole community dedicated to it so I won't go too deep. In short, it's relevant to this conversation because there's an emphasis on being overt with your interests and not being afraid to spend money on it.

      I've noticed this trend/pattern in the past few months. It's been brewing slowly in the background for a while now. But it's become super noticeable within the past year or so. I think we all know Labubus are responsible for spearheading this new wave of blind bag/collectable culture. As a result, I've been seeing people with bag charms and little display pouches more and more. Some shops even sell bits and bobs so you can customise your own pouch. (I'm based in the UK and Claire's have a whole section dedicated to customising your possessions.) The idea of carrying around trinkets and merch seem more common than ever.

      Now, this type of collecting/DIYing isn't new, especially if you've been in the kpop or anime fandom. BUT it's the first time I've seen "normal" shops cater to it (Japan are ahead of the game. Daiso have a whole "oshi corner"). I for one welcome it, if anything, I used to pray for times like these. I've always been a fan of stuff like this but I never thought it would be normalised. I assumed my interests would forever be confined to online spaces because that was the only way I could find like minded people.

      However, there is something to be said about the consumerism of it all. I personally find no joy in buying crates of blind boxes for one figurine, or the rise in scalper culture. As much as I like collecting stuff, I don't think people's enjoyment should be tied to how much they can purchase. It often leads to a temporary buzz that doesn't last. Collections shouldn't be built overnight, no matter what social media tells you!

      What do you guys think? Are you excited like me? Or do you find it excessive and tacky? No judgement either way, I think it's an interesting look into the current consumer climate.
       
      • x 8
    2. I'm an old-fart, from a time when anime and playing video games was seen as things only weird alien creeps were into. I am in the USA, I feel like we're always somewhat behind on trends, yet I've never been one to follow. It was weird seeing anime and specifically Japanese video games getting popular so slowly over the years. Only recently, anime having any sort of "normal" levels of following, instead of just something adult perv, nerds and geeks were thought to enjoy.

      Growth in popularity , I don't necessarily feel it's a good thing, sometimes it seems less so, and more of an ambiguous circumstance. Like with (modern, Asian, resin-cast) BJD; when this was a newer thing that nobody really new about, there was less options, less innovation for sure. More so compared to today's variety of choices. However, there were less, if any illegal copies to worry about.

      As a huge figure/toy hoarder that tries to limit my own hoarding. It has become a bit of an issue, the amounts of new Japanese IP figures released each month now. It used to be that I would see one figure, if even that released every other year or less (based on the few characters I collect). Now, it's every other day, there's a new announcement for a new figure coming out soon, that I "need. " While it is nice that now I can have a figure based on most anime or video game characters I love, it's also harder to keep up and also there's so much more fake stuff that sucks and it's just bad for everyone.

      That is why I feel something growing in popularity is not always good, and sometimes it's probably worse that it did get popular. The popularity will probably fade, but the bad stuff won't go away. I do enjoy the variety you have when something is popular, but not the fakes that inevitably tag along. Of course, that is just my own personal perspective as an old fart nerd. It's not bad to get excited that a hobby you enjoy gets embraced by many others as well. I'm probably just bitter because I'm old and crusty and loath fakes (debating fakes is not allowed on here, that is not what I am attempting. I am just stating that to me, that is the worst part of something becoming popular). (:
       
      • x 5
    3. I am also from an era where "nerd culture" like that was seen as weird. Like, nobody even knew what anime was and looked at me weird when I explained it. I still remember when One punch man and AOT blew up and I started seeing anime and kpop merch at my local HMV. Now, you can easily stream anime on platforms like Netflix and Disney+. Of course, some people still think it's all "weird gooner bait" (same with certain games like Genshin) but at least now people are aware of the genre.

      Your point is valid and I don't think it's bitter at all. I've personally seen fandom spaces shift throughout the years and not all of it has been positive. Specifically speaking, I feel fandom etiquette has really gone out the window since 2020. Mostly because the expansion happened so quickly and many newcomers did not bother to learn about the culture before throwing in their own two cents. Not to mention the fast moving nature of social media as a whole. As you say, trends come and go and sometimes, the negatives linger longer than the positives. But that's exactly why I think it's important to know who you are and what you want out of fandoms and hobbies. That way you're not swept away by what's trendy and remain true to your passions.

      On the over-consumption front, I definitely feel the increased releases. Though I was already aware of the crazy pace of some franchises since I grew up in HK for a time, it's mad over there. To be honest, I hope the UK doesn't match their pace, it's too much. Sometimes I look at my room and feel a bit claustrophobic. I've slowed down my merch buying and collecting massively and focused on other ways to scratch the itch.

      The most important thing to me beyond the buying and collecting is a sense of understanding and community. I feel like it easier now more than ever to find like minded people. My strategy has always been to find my pocket, my niche, my people and NOT dig too deep into the wider community/fandom- since there's always discourse and people with questionable ethics.
       
      • x 2
    4. I'm a bit conflicted -- I think it's fun to see more people getting into doing things they enjoy, and it's nice that (maybe) some of the stigma might fade as a result. I think it might be a generational thing as well, as people who grew up with the internet and more access to fannish communities become "viable customers" to companies all of a sudden.
      But I also don't enjoy that it can be so consumerism-based. Not that there isn't a long history of that in the US (where I'm at), but I do worry a bit about the environmental impacts of more widespread adoption of this, and what happens to overstock, etc... But I also think it's fun to see people engaging in new hobbies and things that bring them joy. I have a friend who made a photocard of their favorite NFL quarterback and has been enjoying bringing him around for things like that, which I've really enjoyed seeing lol.
       
      • x 3
    5. I agree with everyone where each person has to engage in it carefully. On one hand, you have people who might get one doll/figure/plush, get it an outfit, put it in a clear carry case/pouch with accessories, and take it with them everywhere. Then you have others who spend all their money chasing the rare/reselling. Some people are in it for the genuine hobby/collecting fun and others are 100% in it for capitalistic gain/social media supremacy. That's where you get your over-consumers/scalpers/resellers/dropsellers. That's what gets my goat as a collector/teacher. I have students who like Labubus/etc. They can go to a local craft fair and by from a reseller/dropshipper an upcharged aliexpress dress/bag/accessory but not know it. I know it because I've seen it on aliexpress.

      Now for me, personally, the whole clear carrying bag where you can see my interests, was never for me. I'll wear a t-shirt or tell you! But I am over 40 lol. It has a lot more to do with "Don't steal my stuff!" than "check out my swag!"
       
      • x 7
    6. I agree, there's definitely a generation element to it. I feel like with each gen, we get more casual and open about being who we are. (At the same time, there is fierce pushback from people of all ages to maintain the norm. But that's a whole different can of worms.) Companies have always been pretty scummy, scarcity marketing and FOMO are nothing new but it feels like they've cranked it up to 200 recently. It's really easy for certain demographic to get lost in the sauce, namely younger folks who feel pressured to keep up with the times or those who may be vulnerable and seek comfort in what they love.

      When it comes to over consuming, I think some of it inevitable. HOWEVER, as I was saying to someone else, collections shouldn't be built overnight. It's a huge waste to bulk buy a bunch of merch only to get bored of it in 6 months time. People should be more conscious of their spending habits, for sure.

      I've also seen people do oshikatsu for unconventional oshis like NFL players or House from House MD, I think it's super fun!

      There's a gradient of consumption for sure. I personally prefer to stick to a more minimal route- without completely depriving myself, of course. Everyone likes to spend their coin once in a while. But I'm of the opinion a person's love for a thing isn't defined by how much money they spend. I don't think I can look at the "fun new cute collectable!!" pattern the same after everyone and their mums were scalping squishmallows in 2020, that was a crazy time.

      I'm with you on presentation. I love seeing other people's ita bags but I struggle with carrying "overt" merch since it doesn't match the outfits I like to wear. But it just goes to show there are many ways someone can express their interests!
       
      • x 1
    7. I didn't know this word before and would normally say I don't relate to it... But I did accidentally get into cinnamoroll...

      I'm curious about why this overabundance of technically pointless swag is so popular now of all times because the level of excess seems counterintuitive to the poor economic times. But is it really so popular or are the shelves just full? Two different things for sure.

      I think massive overconsumption is so bad. But I think showing your personality and interests through appearance is a vital part of youth culture and something that can act as a social bridge at any age inviting others to interact with you in an increasingly isolated world.

      I worry so much these days about all the junk I see in stores, but this is not confined to the oshikatsu items, it's just easy to picture waste with "pointless" items... Like keychain mascots etc.

      I don't know... If you ever look back on old photos of shopping malls in the USA a few decades ago vs today you will quickly see how everyplace is now packed to the gills. I have agoraphobia that interferes with my daily life and now there are many stores so overstuffed I can get trapped in aisles so I just avoid going altogether. And the choice fatigue is so severe for me. If I go to the store looking for noodles after seeing 25 different types of noodles my cognitive response is that I actually don't want noodles anymore, I want to flee.

      However, back on the topic of the mainstream presence of merch I admit I feel excited when it is what I'm into, cinnamoroll. I do have a fair collection now, started several years ago:

      Cinnamoroll build a bear, 3 other small cinna plushies, Cinna mascot keychain, Cinna nail clippers, Cinna notebook, Cinna stickers I need to put on something, single tiny blind bag cinna and turtle cinna my friend went out of the way to get for me in a Mc Donald's happy meal...:lol:

      But actually my source of excitement about the mainstream aspect is not community or buying more stuff for myself, it's that the prevalence of this junk creates the cinnamoroll hunts. I intentionally leave the house and go places to try to see as many cinnas in the wild as possible. This has become a valuable pick-me-up activity for me that helps me overcome some agoraphobia to get out and do something that technically costs nothing. I rarely buy something on the hunt because all the selection turns my scarcity brain off. It is something almost totally experience based for me.
       
      #7 AlisonVonderland, Jan 26, 2026
      Last edited: Jan 26, 2026
      • x 1
    8. I'm no economist so take this with a grain of salt, I believe it's in part due to "the lipstick effect". In short, people are more likely to buy small items to cheer themselves up in times of economic struggles. But that's not the full picture, we live in a world of fast paced micro-trends and people trying to find their identities by buying stuff ( though I find this is more prevalent in fashion.) It creates this environment where companies feel the need to flood the market with the next cool thing and pressure people to buy it before it becomes 'cringe'. Unrelated to that, I feel like those who live in a strict social environment will find any way to express themselves, which may involve filling their rooms with merch or decorating their bags etc.

      As you say, it's not all bad. There are positives to this. But it is ALOT. There is something to be said about everything getting more expensive and worse too.

      My heart goes out to you, I don't have agoraphobia myself but I understand what it's like to have anxiety in general. It can be so draining and debilitating, especially when the environment itself is so overstimulating. It's nice to find a fellow cinna enjoyer though!! I wouldn't consider cinna one of my oshis but he's probably my favourite sanrio character. It's crazy to see how mainstream sanrio has become in these parts, kind of feels like we can't go a month without seeing another collab.

      Oh man, I love the idea of an "oshi hunt". In my opinion, you are doing oshikatsu even if you're not buying anything because you're putting your time and energy into a character you love. It's uplifting you, which is the most important thing.
       
      • x 4
    9. I think with TikTok, instagram, and the other social media apps, we just see sooooo much more fandom stuff. In the 2010’s nerd culture was very popular, though I would say it was mostly western franchises like Harry Potter, Star Wars, Marvel, Doctor Who, etc. There was the rumblings of anime, manga, k-pop too, but it was way more niche. Other than Pokémon, Sailor Moon, Dragon Ball Z, and Hello Kitty of course. But def post 2020, fandoms have exploded in popularity. And there seems to be so many more too. We have a whole world of IPs and characters to enjoy and it’s all at our fingertips.

      For me personally, it’s all too much :sweat Trends seem to shift weekly, I really don’t know how anyone can keep up, including the influencers without going into debt.

      I do understand being obsessed with certain characters or franchises though. I was total a Potterhead back in the day. I would spend my free time on the Harry Potter wiki, memorizing random tidbits, I watched hours and hours of fanmade videos on YouTube. And I did collect a fair amount of merch. I would have been elated to buy up all the cheap merch they make for Harry Potter these days, had they been made 15 years ago when I was a teen.

      So I think fandom culture and the spending that goes with it, has always been around. It’s just that these days you can buy all your fandom wants incredibly easy, almost mindlessly. And there’s just so many more fandoms to be aware of and to take part in.
       
      • x 2
    10. You can't stop new people discovering your fandom and you shouldn't gate keep but I think there can be room for someone like a bridge keeper with riddles that are easy to answer if someone really wants to become more than a casual fan. I'm personally dealing with this on a band level, I'm by no means an expert, but there's always been people who can't name anyone but the lead singer. A fine example being someone who calls themselves a mega fan, reviewed their recent concert film, could only call the others "the bass player" or "the keyboard player" when it's been the same line up for over 10 years.

      Learning more about the fandom should be exciting and rewarding (not in a buy more stuff way) and hopefully some longer term fans should welcome fresh people. I grew up before the internet etc and even getting something beyond a precious magazine article or two was a struggle, and if you already had trouble making friends at school or they didn't like you then there wasn't anyone else to share it with. At least with the anonymity of the internet you can get info and decide if it's the fandom for you.
       
    11. Oshikatsu is consumerist to start with, in many ways, but that's just what the essence of it. I'm not really into it myself, but I understand it as a reflection of one's individual hobbies/interests/fandoms. Where it becomes a problem imo, is when this interest gets picked up by an entity that has nothing to do with the fandom just as a venue for profit, or when it starts being aggressively marketed towards everyone, regardless if they are in the interest group or not (i.e. you've never been into apples and fruits do not interest you, but all ads and social media now tell you to get apples, and everyone has apples, apples are THE thing now, you are so untrendy unless you have apples, every store has shelves and shelves of apples piled on top of each other). And then the microtrend is over, and since most of the people consuming the "apple" merch weren't into fruits, it just ends up in landfill.

      On the other hand it's cool that more people can get into those things now, and that the fandom communities can grow, but numbers don't necessarily make a good community. It's a bit like the example that the internet used to be a place for weirdos (I mean it respectfully, positively) to gather, but with social media opening up for everyone, or "normal people", it's become full of ads and unpleasant interactions. What once was a space for fun and knowledge is now something that is used to churn out profit most of the time - most people did not get online to connect with people with fellow interests, but rather because social media has been advertised so well because someone figured out how to make profit off our data and interactions. Tl;dr, more people engaging in an interest doesn't necessarily make it nicer to engage with. Not that I'd want to gatekeep or say that someone is a more "real" fan than the other, but I think genuine interest is what really connects people and creates positive experiences, and that takes a little bit more effort than just buying what is easily available or following ads. I really love seeing DIY merch or when merch has been acquired as a souvenir for a special experience, or when a collection has been curated with a bit of a thought behind it, it's just a fulfilling, human connection.

      I think a lot of the availability we now have of those things comes from interest/hobby/subculture being turned into a trend (apart from the trend it is actually about... idk how to explain better), and will be a bubble that will burst itself over and over again. Plus all the fomo-marketing just doesn't make it feel good, especially with blind boxes. Obviously oshikatsu comes with lots of spending and excess in many ways by itself in its core, but I think this acceleration of pushing the goods makes it kind of mindless and besides the point sometimes.


      Whoops wrote an essay :sweat I think it's cool to have this great availability for those items if that serves an interest you already have, but I think this massive availability is not in exact proportion with the actual demand... so more demand gets "invented" by aggressive marketing to sell more stuff. But then it's not genuine interest and the merch gets discarded soooo quickly, which is very sad in many ways. It's both a great and incredibly complex time to have hobbies!
       
      • x 4
    12. I was exactly the same way when I was a teen! On youtube watching AMVs, scrolling through wikis, reading fics, and of course binge watching whatever show caught my fancy. Though at that time, the extent of my oshikatsu/fan activity was drawing fanart and yearning for merch from dodgy websites aha. Whilst being a teenager sucked, I do miss all the free time I had.

      I'm not as intense as a used to be but it does make me happy to see fellow adults participate in stuff like this, to show that it's not just for teens.

      Maybe it's controversial but I agree: no gatekeeping but there needs to be an understanding that as a new fan, you are entering an established space. You can't just kick your shoes off and decide this is now your house! On the flip side, older fans should extend their grace and acknowledge that new fans may see things differently from them. Easier said than done though, the interest is incredibly inflammatory. I feel like I'm repeating myself but it's worth saying, passion and love for something is waaay more important than owning stuff. The best part about fandom culture is discussions and connections if you ask me! Merch is just the cherry on top (and another way to signal your interests to people.)
       
      • x 1
    13. I agree that oshikatsu relies on consumerism, but I feel the need to point out it's a gradient. As in, everyone who buys merch is on the consumerism scale but some are in the deeper end than others. It's an important distinction because there are people who are absolutely off the rails, and hey, at the end of the day it's their money and they can do what they want. Whereas I think the majority of people land somewhere in the middle.

      Your example is spot on, it's the dubai chocolate-labubu-matcha latte-ification of...everything. Everything is a collab, every brand is coming out with a trendy version of whatever is going on. It get tired very quickly. I'm ambivalent about labubus and only get more confused any time I see a dupe, it doesn't add anything to my life.

      The boom in fandom/weeb/nerd culture is definitely a double edged sword. As someone who grew up when the internet was still relatively new, I can feel the shift. I guess you could call it a generational gap? Most social media sites now are algorithm based and already streamlined for you. It leads to an incredibly passive experience. There's simply no need to figure out how anything works. I find it makes people incredibly incurious which is NOT what you want for a fandom space. But for those who do make the effort, it can be incredibly rewarding. I love finding amazing creators and learning from them.
       
      • x 2
    14. It's the willful laziness that gets me sometimes. Five minutes of curiosity will tell you why they're different and specific colors and that will open up a world of lore.

      Your value as a human being doesn't depend on which item you own, and if the people you surround yourself with believe otherwise then you need different people. I can't exclude a curious fan because they don't have something, I was there as a child, but I also see the need for the occasional space where everyone gets the same in joke so we don't have to constantly explain ourselves.
       
    15. Yeah that is a good point and absolutely true! I also think there's a DIY culture that's a part of the gradient, that really gets pushed on the backseat when buyable merch is so available so easily (unless it is a driving force between a socmed account for instance). Then again, this is a trend for all collecting hobbies these days, I also see parallels with BJD. The passive experience you mentioned above certainly makes it harder to realise how moderation or alternative methods are the actual norm, we are just so used to seeing the excess it's become harder to picture.
       
      • x 2
    16. I've been there, collecting and spending hundreds on my oshi because it felt like the right thing to do. It felt like a way to show my love and dedication when I later realized what truly matters is the time spent, not the money spent. I've struggled with impulse collecting and having a desire to see many of the same or similar things. I don't like having a mishmash collection because it makes me uncomfortable. Oshikatsu and shrine building felt like an answer to my problems but really all it did was put me in debt and have a whole lotta stuff to resell and not make my money back on. Not to mention some shame over letting myself get sucked into that.

      Nowadays I try to steer myself away from oshikatsu culture because I know it's not healthy for me or my wallet. I do like seeing the shrines people post because there is a part of me that still appreciates that pure dedication, but I try to approach it with an understanding that it's a slippery slope for someone like me so I can only look but not touch.

      Modern oshikatsu absolutely promotes overconsumption. I say that as someone who experienced it. Selling different pieces of easy to produce merch all with the same image on it and randomly packed so you're encouraged to purchase full sets, even multiple full sets, just to build a collection is a marketing ploy.

      The handmade stuff like custom fans, handmade decoden polaroid cases and decorated itabags (not the Japanese style where it's just the same pin 25+ times, as much as I do enjoy seeing those from time to time) are still good in my book though. They encourage creativity rather glorifying purchasing power.
       
      • x 5
    17. Definitely agree on this!! I really enjoy seeing people's handmade or more cultivated collections/itabags/whatever, and how much they enjoy them. (I also enjoy a shrine or can badge armor pic now and again as well, tho.) I think at its worst oshi/fan culture can definitely prey on people, though.
       
    18. Absolutely, incurious people suck but I also dislike people who expect answers spoon fed to them (I see this a lot on tiktok and it gives me the ick every time). I agree that sometimes you just want to hang out with your fellow geezers and take a break from interacting with newbies- doesn't mean I dislike them or anything, as you say, it's feels fun and familiar to hang out with likeminded people.

      Which is crazy to me! I consider myself a creative before anything else, so the idea that someone DOESN'T want to DIY is hard to imagine. Though I do understand there is a limit to what someone can do, like I'm can't whip up a 1/12 scale resin model unless I actually buy a resin printer and all the related bits. That's not realistic for the average person.

      You're touching on something bigger there, I think the "essence" of alternative spaces get diluted as they become mainstream. I remember when being alternative fashion was the cool new thing in 2020 and everyone was fighting to get a pair of Demonias. When really, the essence of being alternative lies with DIYing/customising your own clothes! I understand there will always be "must haves" in every circle. But it feels like everything is happening so quickly, nobody has time to catch their breath.

      That's understandable, and honestly sounds really responsible of you. I feel like we struggle with similar things; a hoarding impulse and the desire to see the "complete" version of something- throw gachas/blind bags/lottery systems into the mix and you've got a perfect dopamine storm that burns a hole through your wallet. I think many will come to the same realization as you as oshikatsu becomes more popular in the coming years, learning to moderate your consumption and figuring out what you truly want is a part of every fan's experience imo. It's not necessarily a bad thing but I think it's prudent to have perspectives like your's out there as sort of a cautionary tale, if you will.
       
      • x 1
    19. Okay, I’m coming back to this topic, cuz for reason I just find it so interesting. I’ve been reading all the responses, and it feels so familiar. I remember these kind of discussions the early 2010’s. Mostly on YouTube via video essays. That’s where I hung out so that’s mostly where I heard it, though I’m sure people were talking about in other places.

      What I mean is, when a hobby, scene, subculture, etc gets boosted in popularity it was common for the people already in the fandom to get nervous. The newbies complain of gatekeeping and the long time fans question if the sudden interest is fleeting. Personally I think the fear is less about newcomers, and more about what happens when something is mainstream. The companies come in to pander. What once was a hobby or fandom with creativity, diy, or the elusive merch that felt like a treasure hunt, becomes a consumerist hellscape of cheaply made trinkets or overpriced “limited editions” and “rare exclusives”.

      And with all that marketing comes the popularity contests and “who can own the most merch” contests. The constant one upping, the elitist mindset of expensive = better, and that people who bought more were “bigger fans”. The root of the hobby gets pushed to the wayside. Inside of enjoying the fandom, people start enjoying the merch collecting and watching other people collect and show off their merch on Tik Tok or Instagram. It feels hollow.

      And we’ve seen it happen before, many times at this point. So when “your scene” is next on the chopping block, you get nervous, sad, or even angry. Because on some level, yeah, the newbies need to learn their place. You can’t barge into an established fandom or subculture and start changing the rules or insulting the people there before you. That’s not how a fandom grows. But if new people aren’t welcomed the entire fandom dies. If only the companies making soulless junk just stayed out of it. I think we would all be better off.
       
      • x 3
    20. Might I suggest listening to Jumping Someone Else's Train by The Cure? It might be a soothing anthem in this trying hobby.

      Alas in a consumer culture it will always be about who can own the most no matter what it is. You have to decide for yourself if that is going to work for you. I can only say that personally when I finally had personal money I could spend on something I did have a completionist mindset, and it was doll related, due to not having the ability to afford anything like that growing up. It's still a struggle but I am also armed with the knowledge to help myself see that it has nothing to do with my self worth. Some times I have to remind myself to enjoy the things I've squirreld away but it's getting easier.

      You have to take a moment to reflect why you're in to your hobby and ask yourself are you really enjoying it? And there's nothing wrong with having realistic limits on yourself. I can count the number of Funkos I have, as I find them unattractive, because it's the only time a certain group I like released any sort of doll or figure of themselves. I have exactly one of another kind of collectable because I wanted the head for a hybrid transplant. I'm sitting at my desk looking at a themed advent calendar I bought because it was a cheap way to get the critters inside, I'm not happy with it, it's not "rare" or special, so it's a batch of eyes crews away form becoming a fun piece of jewelry.
       
    21. I also love a good youtube video essay, though my interests lean towards media analysis and retrospectives. So I must've missed a lot of the discussions around trends and fandoms. Youtube has been recommending a lot of videos along the lines of "tiktok is ruining xyz" recently. I'm sceptical though, whilst I believe there is some truth to it, I also feel people are prone to exaggerating and doomposting for engagement.

      I agree, it's less about the newbies themselves and more about the potential shift in attitude and landscape. It can feel destabilising especially if someone relies on the space for safety and comfort. In an ideal world, cultures and niche spaces would get bigger without capitalism getting it's mitts on it. But that's unfortunately not the world we live in. I've seen this happen in purely creative spaces like crocheting; hobbyist start hoarding yarn until it fills up an entire wall, the race to finish projects so they can post them online, "trendy" projects that blow up only to be forgotten about in a month. If this can happen to a hobby that's traditionally be slow and easy going, it can happen to any hobby.

      So, there will always a trade off- as you say, do you want your circle to stay hidden and eventually die out? Or do you want to introduce unknown elements to prolong it's longevity?
       
      • x 1
    22. I would venture to say a lot of the "Is ( ) ruining ( )?" is rage bait and AI garbage. The only hobbyist you can control is yourself. Be the example you want to be, post what you want to post, and like minded people will see what you're doing and hopefully want to positively engage with you.

      Looking at things from a BJD perspective with everything going on the "on topic" dolls are nowhere near trending like the little blind box ones. Full set BJDs generally cost quite a bit of money, most dolls require a bit of customization which is too much work for many people, and they aren't the easiest to show off on a keychain. You certainly wouldn't give a breakable doll to the average child. Even if a full set is limited that doesn't seem to have the same feel as a rare blind box.
       
    23. Having the "hoarder gene" whilst being financially held back growing up can be so difficult. I definitely had a phase in my late teens/early adulthood where I overconsumed like crazy (albeit with a lingering sense of anxiety). So I get where you're coming from, I agree it does get easier with time because you can look back and figure what what actually makes you feel something.

      I'm curious about the other collectable you mentioned, you can swap the heads around?
       
      • x 2
    24. I appreciate it. It took me some years to get to this point and be self aware enough to not drop so much into these money sinks anymore. I agree with you, there will probably be sales of collections in the coming years as people realize this lifestyle isn't for them or that they need to turn around their spending. I think many see others with large collections and think they need to do the same to show how much of a fan they are.

      Learning what I truly want was a big part of my BJD journey too, actually. It took many dolls and rehoming them to understand I'm happiest and my wallet is safest when I only have one doll. It really is an experience most hobbyists go through- the initial excitement and wanting everything to eventually creating a more refined collection. Of course, some are content with their collection from beginning to end but that definitely wasn't my case. I try to share my story whenever oshikatsu comes up just in case it can help steer someone in a healthier direction.
       
    25. This. Working at a fabric store for over a decade you'd always hear people laughingly state "she who dies with the most fabric wins!" After hearing about a lady who died with multiple SHIPPING CARTONS of fabric... yeah, there's never an end to that way of thinking. It's never enough.

      Growing up, it was always pushed in my family if you collected anything it was to be part investment. That "someday it will be worth something" After selling off my care bear collection and seeing the rise and fall of so many fads, I'm fully in the camp of collecting ONLY if you want it. You don't get a medal or recognition for having that rare item or full set.

      I do however appreciate how much easier it is to get a decent looking anime figure now.
       
      • x 1
    26. I totally agree with the reselling, it's easy enough to do with sites like ebay and vinted. It's a great avenue for getting rid of stuff without pushing it onto thrift stores or straight up chucking it in the bin. But I do worry about people get a bit too comfortable with overconsuming, precisely because they can just get rid of things whenever they want. Ideally, people would be more mindful about what they buy as not to generate more stuff in the first place. But as you say, this is a lesson collectors learn with time.

      I also only have one BJD since the hobby is so expensive (rip) but he's my little treasure and I love him to bits. It's not that I'm against the idea of expanding my collection, it's more like I feel emotionally fulfilled with what I have- and I think that's a healthy place to be.

      There's an on going joke in the fiber arts community that "buying supplies and using them are two separate hobbies" and it's true. I totally get the rush of dopamine when I buy nice yarn for crocheting. But what you're describing is the reality of that mentality, after a certain point it's not a cute anymore.

      The care bear thing reminds me of a youtube video talking about how inheritance has become more of a burden than a benefit- people aren't being left with expensive jewellery or beautiful furniture anymore. But random collections of things that aren't worth anything, have no sentimental value, and primarily exist to fill space. It's not a situation where the departed really loved it and the beneficiaries don't, it's the departed buying stuff over the years and not bothering to clear it out. Of course, sorting through the deceased belongings is part of the process, I do think how that looks has changed a lot in the past few generations.
       
    27. @Dofuuhua I don't know if I was mentioning any other collectable in particular. My weakness right now is surprise ball miniature food, and stuff like Re Ment, because I didn't have the dollhouse I would have been over the moon for as a child. I still joke that I have to take RepressItAll to deal with the unpleasantness of my past.

      A lot of my mixed feelings come down to being excluded for not having a Cabbage Patch Kid, I was also too young to realize those excluding me were #$@! but that's a whole blog post, wanting to be the welcoming person I didn't have, then seeing someone in a band shirt for an album older than they are do a review of a recent concert film saying how much of a fan they are while only being able to name the lead singer. Half the band in the film made that album you walnut.
       
    28. Not to double post but I just remembered this morning about something that perhaps all fandoms will face, the "know it when you get there" thing that may cause a fan to deal with something about the character or how it's made or something they learn about someone involved with it that will make them stop and examine their relationship with the fandom.

      For example the creator of the whole thing likes dogs, something that could easily by learned with a five second search, when the fan only likes cats. Have they suddenly made their whole life around a thing created by someone who likes dogs? What now?
       
    29. I haven't been into fandoms or followed anything like anime or video games in a long time, but I still enjoy seeing the designs. There's a lot of neat ideas so I understand going after fandom goods.

      But one side-effect I dislike is that, because most people inevitably move on from one fandom to the other, they'll collect the next thing the following day and never mention or show what they bought before again. It's less of a phenomenon with character BJDs, but it's disappointing to me because I like following what the owner does with the same dolls over time, rather than new ready-made things which all look the same in the end.
      A lot of people also get, say, a Hatsune Miku doll - off the top of my head, she's popular - and never dress her up in anything but the "official" outfit. I understand associating the character with the outft, but you can always switch back to the fullset at any time, so why not play with it? I think it's fun to see a character doll in different outfits.

      The shelf culture is one of the reasons why I left action figure collecting quickly. It wasn't the fact that most figures were related to media I didn't follow, as much as the celebration of hoarding that put me off. I honestly don't care how many figures or dolls someone crowds on a shelf, or that he owns a rare item he's never taken out of the box. They even started making boxes with a transparent window so you could see the action figure without having to break the seal. Figures that literally rot inside the packaging. I always thought, dude, just get into the stock market if you enjoy this kind of thing, or collect stamps... they take a lot less space :roll: While that did not affect me directly, I do believe there's truth in the idea that a certain trend can "ruin" a hobby, for example many action figure companies stopped working on improving joints on their figures, or reverted to worse jointing that didn't even look good, or began issuing figures with fixed-pose limbs that you could swap out instead (you can't do this all the time without breaking something). Because the main purpose of the consumer is just to put the thing on a shelf, and this kind of collector is generally the "whale" who buys a lot of stuff compulsively. I enjoyed posing the figures, so this kind of stuff was a net negative for me.

      I think there will always be at least a slice of the BJD hobbyists who enjoy posing, customizing and dress-up, rather than just hoarding merch, so I don't feel there's a direct threat, but maybe a push toward a more creative direction would be nice as new blood joins the hobby through fandom merch, blind boxes and so on.
       
      #29 lutke, Feb 5, 2026
      Last edited: Feb 5, 2026
      • x 3
    30. lol at the stock comment :XD: I never thought of it that way, but you are so right. The people who worry about resell value over their own enjoyment with whatever it is they collect probably would fare better in the stock market.

      I think there are few factors that make BJDs, I guess protected? From becoming a fleeting fad. But the main one is the wait. It’s not unusual to wait 3 months to a year for a single blank doll. Trend hoppers are likely to jump ship after the first wait lol I guess there is the second hand market, but it takes a bit of background knowledge to navigate.

      I think the doll fads will continue with the blind box dolls or fully assembled playline or collector dolls. They are so much easier and faster to acquire, especially in large numbers compared to BJDs.
       
    31. I love miniatures too, though I think it's fair to say the majority of people who are into BJDs are also into miniatures. Those things go hand in hand. I'm guessing you're talking about mini-verse miniatures? They're pretty cute but re-ment takes the cake for me. I remember seeing them online some time ago and wanting them sooo bad. Nowadays you can find them in places like HMV and forbidden planet and they're not that expensive either. My current issue is space if anything else.

      Weirdly enough, a good example of a "shelf hobby" was generation 4 My little pony. As you'd expect, they're dress up dolls (/horses) with brushable hair. But with how popular the franchise became, a large part of the fandom started buying them to collect and display. As a result, the toys changed to mirror that- the majority of toys were still made with young girls in mind ofc. But it was crazy to see the visible divide.

      I'm personally more about customising my stuff, so the idea of a boxed figurine on the shelf isn't very appealing. At the point, I'd rather buy a piece of home decor from Ikea or something. You're spot on with the stocks comment lmao. I'm not saying hobbies have nothing to do with money or monetary value, because everything does (unfortunately). But in my opinion that shouldn't be your primary motivation for getting into a hobby.

      I think there will always be people in the BJD community to love to do face-ups, make doll clothes, make wigs etc etc. It's the sort of hobby that naturally encourages people to create.

      Whilst nothing is "micro-trend proof", I agree that BJDs are protected to a degree. The production cycles don't really allow for that, especially if you're waiting for a super expensive limited edition doll from a brand that only makes 100 of each doll or something. There's quite a bit of exclusivity in the BJD space but that's a whole different story all together.

      I saw a BJD blind bag the other day, it's a yosd, fully articulated with an extra face plate and outfit. This was on vinted though, so I can't say how much this was but it can't have been cheap. Regular blind bags can get crazy expensive as it is, let alone something with that level of detail.
       
      • x 1
    32. The only blind box BJD I bought, a mermaid because I wanted an example of the join mechanics, was under $50. Then again that was before the tariffs. And of course I got the one colorway I liked the least. The only other one I have is a centaur, again for an example of the jointing, but I traded for her. The only thing keeping me from getting a dragon is I have an old Dollzone version.

      At least I can say is you do reach a point where you do feel done with general collectables and it's got to be something very specific for you to want it. I have bunches of Re Ment but it's not American and western food. As an artist I'm a sucker for doll sized art supplies of all scales. Still I do tell myself "Re Ment is for Littles (1/6 scale)" which keeps the clutter to a minimum.

      Just know why you're in to what you're in to, make reasonable rules, and enjoy.
       
    33. I feel this, I do not carry clear Ita Bags if I'm just going out and about during my day. Doing so does make me worried about theft. The one Reson I do buy them though and is Meetups/Conventions! having a bag with your favs/ dolls ect during a Con is such a good way to find other who share your specific interests that the risk kind of balances out for me!
       
      • x 1
    34. The average thief looking to snatch is after money, phones, fancy sneakers, jewelry, and things like that they can quickly sell. Not paying attention to your surroundings makes you a target. It will be someone in the fandom, like at a convention, who knows what they're looking at who will want to specifically target your fandom merch. Or a child. The only time I was followed by someone actively following me and grabbing at something I had was a kid.

      The only stand out fandom experience I've had so far is someone wanting to trade t-shirts because they liked the particular VHTF one I had, but I like it too so I kept it.
       
    35. I did end up buying an ita backpack for an upcoming convention but I am using it as part of my cosplay so I don't have to verbally explain who I am dressing up as hahaha

      @DollyKim That is true but the recentish bizzare behavior around collectible plush keychains has me even warier. Not that I have one of those in my ita backpack. Plus you can lock your display part of your bag if you don't mind the look of a small lock on it.
       
      • x 1
    36. It is very strange for me, having grown up in the era where being into anime/KPOP/east Asian media was a fairly surefire way to be treated as an outcast weirdo by your peers, to now see those same peers openly celebrating that same media. It's up there with the strangeness I feel over seeing Ramune at my local grocery store and anime merch at Target -- sure, I used to daydream about it being that easy to get ahold of the imports I liked, but I never expected it to actually happen outside of a Hot Topic or dedicated conventions.

      I don't necessarily think it's "tacky," but I do have concerns about the hyperconsumptive nature of the beast here. In some ways, I understand how we got here -- real American "luxury" brands have fallen prey to the same enshittification that's hit everything else, so you're paying top dollar for planned obsolescence junk a lot of the time. People's budgets are tight, and tightening more every day thanks to the current global economy, so we don't have a ton of extra money to throw around in the first place. Combine those two factors together and it's easy to see how small luxuries have increased in popularity. You can get it relatively cheaply, especially if you don't care which blind box you get and aren't hunting for rares, and most of them really aren't horrid quality if you're purchasing legitimately.

      In a way, a lot of it can also be blamed on TikTok. Short-form media is great for making these flash-in-the-pan microtrends go super viral, lead to crazy advertiser money and merchandise movement, and then it's over and gone, collecting dust in someone's car or basement until it gets thrown away. While I like my little luxuries and fall prey to my own microtrend temptations from time to time, I also see how this both encourages mindless, excessive consumption and is likely to lead to increased waste over time, like fast fashion and other hot button issues (curse you, Temu/Shein).

      However, big but but but, I do think it's great that the younglings coming up today aren't burdened with the same issues that we were surrounding being fans of things, even if it is more consumption-based than creation-based. They have enough problems already surrounding anti-cringe culture, shifting sociocultural dynamics, and gestures vaguely everything else, at least let them have their cute silly little blorbos without getting harpooned at every possible opportunity for it. And who knows? Just because something starts as a hyperconsumerist microtrend for someone doesn't mean it will stay that way. Each microtrend will inevitably attract its own long-haul artisans and dedicated consumer base if given enough time, which may be enough to sustainably maintain it as its own hobby space for years or decades after the original idea took off.
       
      • x 4
    37. @jessholy I just had a regular type of purse but the whole thing is made of clear plastic so you could see everything in it and that I didn't have anything in it that I wasn't supposed to have. No one was ever going in it or going to take anything off of it. The time I was getting followed by a grabby kid was years ago when I had my first BJD with me at a craft store looking to see if any of their doll stuff would fit him. I had to put him in the car to get the unwatched brat to stop.

      One thing about figuring out what fandoms you do truly like is reaping the rewards at the junk store. I have in demand name brand plushies and a custom OOAK doll repaint and reroot I tracked down and found that it sold for $$$ on Etsy that were no longer wanted. Just because they aren't trending at the moment it doesn't mean I don't love them.
       
      • x 2
    38. I feel exactly the same way! Cons are an opportunity to go all out and be as flashy as you like. Like you say, it's a great way to identify people with similar interests and make friends. Also the idea of going around artist alley and building up your ita bag in real time sounds so fun (if a bit expensive rip).

      I've also heard instances of people being a bit funny about trinkets. As in, people trying to snatch them from people's bags. It's not common enough for it to become a huge concern. But it sucks that it's happening at all, especially when you know the people doing the stealing are in for the reselling/scalping.
       
    39. I think this is a very mature and comprehensive take. Also, this whole discussion makes me feel less alone. It's reassuring to know I wasn't the only weirdo/outcast/nerd who yearned for pop culture stuff but couldn't access it back in the day. The part about having mixed feelings is so real, I love that people are so open about it now but it doesn't take away the pain and embarrassment those same people caused.

      It helps that my generation are older now, I get the sense teens these days have their own "cringe" thing that will become normalised with time and the cycle continues.

      This is going to sound crazy but I am of the opinion blorbos are important to people's character development lmao. So my take is: you don't need to be a minimalist and consider every ethical dilemma ever to be a good person. But it IS your responsibility to be consider the impacts of your actions, whether that's personal consequences or on a wider scale. A part of maturing and growing up is learning what that balance lies.
       
    40. Honestly what I really enjoy about seeing teens with their ita bags or trinkets etc etc is that they remind me of me back then, and confirm that this awkward teenage stage still exists, haha. I really feel like many teens and kids these days look and behave very differently, somehow the trends and access to, idk, an unified social media experience, I guess?, have lead them to look more mature/put together than I can ever even aspire to in my 30s :sweat But to see younger people still embrace their interests in this playful way, and maybe dress and style themselves in a way they'll surely look back to in an "oh god, cringe" manner in a couple of years gives me hope that kids can still try things out and just be kids in this weird pre-adulthood stage. To have so much more of this stuff available these days will maybe hopefully also grow humans who are more confident in choosing what they like themselves over what peer pressure tells them to like? I sometimes really worry that it must be so weird/hard to grow up in the messy times like we have right now but maybe the kids are alright after all.
       
    41. I still take RepressItAll to deal with having any sort of interest in anything not conforming to the household or to my peer group, and I'm sure that things aren't fun if you can't afford them isn't going anywhere. Cringe is what you make of it after you've reached your mid 20s, lol. Looking back at my top three middle school emotional support interests one never went away, one I had to take a break from but we're in discussion and slowly easing back in to each other when I'm able, but the third can go away and never come back as it was a case of any port in a storm and it's too anchored in the most unpleasant years of my life.

      Sailor Moon and Pokemon might have helped turn the tide on anime in the west tho. And I'll tell you what, you go to a community college and take a class with people outside of your age and financial group and you'll be opened to a whole new world of things to be interested in.
       
    42. New I love the OPENNESS of it, and I love the DIY aspect-- I've seen people put a lot of work into crafting their expressions of fandom rather than simply buying things. Like... I WILL put a lot of money into my own fandom stuff, I am on a BJD forum after all, but the customizing is key to me.

      Yeah, there can definitely be that over-consumption, especially when fan culture is marketed to so heavily, but I love that people taking pride in being fans allows them (us) to find each other in the wild-- whether you have a simple tee shirt of your favorite band/show/movie or a whole themed ita bag. It opens people up to social interactions they otherwise might not have had!
       
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