Help IDing an Antique Doll

Searching for 'Ijuin doll' leads me to an eBay auction for a very similar vintage geisha doll made by the Ijuin Handcraft Association, with that exact label on the box:
Vintage Japanese 8" Geisha Doll by Ijuin Handcraft Association | eBay

I'm gonna guess that yours was made some time in the 60s or 70s, but that's mostly from looking at similar dolls with dates attached. Anyway, it's a start!

 

I had a similar doll when I was a child in the 1950s. My grandfather traveled for his job, and brought it back from Japan. Mine originally came in a glass case which fit down over the black wooden stand like the one you have.
I did a little research, and apparently they were originally meant for displaying during the Japanese "Girl Day" festival. They were also mass produced for the tourist market during the occupation following World War 2.
The one I had was about 10 inches high.. She had a drum hanging by a cord around her neck and drumsticks in her hands. The photo is a stock photo, but is exactly like the one I had as a child. Sadly mine was damaged beyond repair by mice when she was stored in our attic, and I no longer have her

These dolls' head, hands and feet are made from wood covered in "gofun" which is a paste made from ground up shells. The bodies are made from rolled up heavy paper and newsprint, the hair is either human hair or dyed plant fibre, and the clothing is silk.

Hinamatsuri - Wikipedia

 

Yup, she's a good old fashioned souvenir doll probably made for the tourist trade. I'm not positive these would be used for Hina Matsuri as most are quickly put together and inexpensive where an HM set would be intended to be a well made heirloom.
They come in several sizes with your's being towards the smaller end, many colors of kimono, and sometimes representing different characters from dances or plays. I ended up with an SD sized pair of a geisha and oirian (by how her obi is tied) in light blue and possibly winter/snow motifs.
If you look in to her hair ornaments and accessories you might be able to figure out what part of Japan she's supposed to be from and if she's celebrating a particular holiday.
@ParlourGoddess They also turn up at thrift and antique stores so replacing your friend could happen.

 

found a large one here at my local GOODWILL back in 2019, and couldn't pass her up;